Advertising Blue has the hex code #0081A8. The equivalent RGB values are (0, 129, 168), which means it is composed of
0% red, 43% green and 57% blue. The CMYK color codes, used in printers, are C:100 M:23 Y:0 K:34. In the HSV/HSB scale, Advertising Blue has a hue of 194°, 100% saturation and a brightness value of 66%. Details of other color codes including equivalent web safe and HTML & CSS colors are given in the table below. Also listed are the closest Pantone® (PMS) and RAL colors.
Included in the RAL Design list with the number 240 50 35, Advertising Blue hex code is #0081A8 with equivalent RGB (0, 129, 168). It is not a web color and cannot be applied to web pages by name. However, it can be used in HTML and CSS code by the hex, RGB or HSL values. FYI, Advertising Blue's CMYK numbers and corresponding Pantone (PMS) color value mentioned on this page have been calculated from the hexadecimal code and are only approximations.
RAL is a popular color matching system used in several European countries including Germany, France, Italy and the UK. Please note that RAL Design catalogue is for interior colors and is different from the original RAL Classic list.
The complement of Advertising Blue is Rufous with the hex code #A82700. Complementary colors are those found at the opposite ends of the color wheel. Thus, as per the RGB system, the best contrast to #0081A8 color is offered by #A82700. The complementary color palette is easiest to use and work with. Studies have shown that contrasting color palette is the best way to grab a viewer's attention.
The analogous colors of Advertising Blue (#0081A8) are International Klein Blue (#002DA8) and Green (Munsell) (#00A87B). In the RGB color wheel, these two analogous colors occur to the right and left of Advertising Blue with a 30° separation on either side. An analogous color palette is extremely soothing to the eyes and works wonders if your main color is soft or pastel.
As per the RGB color wheel, the split-complementary colors of Advertising Blue (#0081A8) are #A8002D (Alabama Crimson) and #A87B00 (Gold). A split-complementary color palette consists of the main color along with those on either side (30°) of the complementary color. Based on our research, usage of split-complementary palettes is on the rise online, especially in graphics and web sites designs. It may be because it is not as contrasting as the complementary color palette and, hence, results in a combination which is pleasant to the eyes.
Advertising Blue triadic color palette has three colors each of which is separated by 120° in the RGB wheel. Thus, #A80081 (Flirt) and #81A800 (Apple Green) along with #0081A8 create a stunning and beautiful triadic palette with the maximum variation in hue and, therefore, offering the best possible contrast when taken together.
The tetradic palette of Advertising Blue has four colors - #A80081 (Flirt), #A82700 (Rufous) and #00A827 (North Texas Green) in addition to the base color (#0081A8). A tetradic color palette is complex and, in most cases, should not be used off-the-shelf. We suggest tweaking the colors slightly to achieve desired results.
Advertising Blue square color palette has #7B00A8 (Violet (RYB)), #A82700 (Rufous) and #2DA800 (Yellow-Green (Color Wheel)). Quite like triadic, the hues in a square palette are at the maximum distance from each other, which is 90°. Note: For several colors purposes, a square palette may look much better than the tetrad color palette.
Advertising Blue Color Rainbow Palette
Our Advertising Blue rainbow color palette is based on the RGB model and consists of 7 colors, just like the traditional rainbow. You might not see a lot of variation in color, especially if the chosen color is dark or extremely light. However, this can lead interesting rainbow palettes that are faded, soft, pastel or dull.