Amazon Alexa Blue

HEX #00CAFF / RGB (0, 202, 255)

Amazon Alexa Logo

What is Amazon Alexa Blue Color?

Amazon Alexa Blue (Hex code: 00CAFF) Thumbnail

Based on their brand guide, the Amazon Alexa Blue color is Pantone 2190 C and hex #00CAFF for digital use. The CMYK values for printers are (63, 0, 0, 0).

Amazon Alexa Blue Color Codes

Hex Code#00CAFF
RGB Values(0, 202, 255)
CMYK Values(63%, 0%, 0%, 0%)
HSV/HSB Values(192°, 100%, 100%)
Closest Web Safe#00CCFF
Inverse Color#FF3500 [Coquelicot]
Pantone®2190 C
Closest RAL5012 [Light blue]
Complementary Color#FF3500 [Coquelicot]
Amazon Alexa Blue Converted to Grayscale Codes
Simple Average#989898
Weighted Average (Most Common)#939393
Weighted Average (Luma)#A3A3A3
Weighted Average (Gamma Adjusted)#CACACA

Amazon Alexa Blue Color Palettes

Complementary color palette of 00CAFF. Complementary color is FF3500

Complementary Palette

The complement of Amazon Alexa Blue is Coquelicot with the hex code #FF3500. Complementary colors are those found at the opposite ends of the color wheel. Thus, as per the RGB system, the best contrast to #00CAFF color is offered by #FF3500. The complementary color palette is easiest to use and work with. Studies have shown that contrasting color palette is the best way to grab a viewer's attention.

Analogous color palette with (00CAFF, 004BFF and 00FFB5)

Analogous Palette

The analogous colors of Amazon Alexa Blue (#00CAFF) are Blue (RYB) (#004BFF) and Sea Green (Crayola) (#00FFB5). In the RGB color wheel, these two analogous colors occur to the right and left of Amazon Alexa Blue with a 30° separation on either side. An analogous color palette is extremely soothing to the eyes and works wonders if your main color is soft or pastel.

Split Complementary color palette with (00CAFF, FF004B and FFB500)

Split-Complementary Palette

As per the RGB color wheel, the split-complementary colors of Amazon Alexa Blue (#00CAFF) are #FF004B (Folly) and #FFB500 (UCLA Gold). A split-complementary color palette consists of the main color along with those on either side (30°) of the complementary color. Based on our research, usage of split-complementary palettes is on the rise online, especially in graphics and web sites designs. It may be because it is not as contrasting as the complementary color palette and, hence, results in a combination which is pleasant to the eyes.

Triadic color palette with (00CAFF, FF00CA and CAFF00)

Triadic Palette

Amazon Alexa Blue triadic color palette has three colors each of which is separated by 120° in the RGB wheel. Thus, #FF00CA (Shocking Pink) and #CAFF00 (Electric Lime) along with #00CAFF create a stunning and beautiful triadic palette with the maximum variation in hue and, therefore, offering the best possible contrast when taken together.

Tetradic color palette with (00CAFF, FF00CA, FF3500 and 00FF35)

Tetradic Palette

The tetradic palette of Amazon Alexa Blue has four colors - #FF00CA (Shocking Pink), #FF3500 (Coquelicot) and #00FF35 (Malachite) in addition to the base color (#00CAFF). A tetradic color palette is complex and, in most cases, should not be used off-the-shelf. We suggest tweaking the colors slightly to achieve desired results.

Square color palette with (00CAFF, B500FF, FF3500 and 4AFF00)

Square Palette

Amazon Alexa Blue square color palette has #B500FF (Electric Purple), #FF3500 (Coquelicot) and #4AFF00 (Chlorophyll Green). Quite like triadic, the hues in a square palette are at the maximum distance from each other, which is 90°.
Note: For several colors purposes, a square palette may look much better than the tetrad color palette.

Rainbow color

Amazon Alexa Blue Color Rainbow Palette

Our Amazon Alexa Blue rainbow color palette is based on the RGB model and consists of 7 colors, just like the traditional rainbow. You might not see a lot of variation in color, especially if the chosen color is dark or extremely light. However, this can lead interesting rainbow palettes that are faded, soft, pastel or dull.

Tints, Tones & Shades of Amazon Alexa Blue Color


  • Transparent 33D5FF#33D5FF
  • Transparent 4DDAFF#4DDAFF
  • Transparent 66DFFF#66DFFF
  • Transparent 80E5FF#80E5FF
  • Transparent 99EAFF#99EAFF
  • Transparent B3EFFF#B3EFFF
  • Transparent CCF4FF#CCF4FF
  • Transparent E6FAFF#E6FAFF


  • Transparent 1ABBE6#1ABBE6
  • Transparent 26B4D9#26B4D9
  • Transparent 33ACCC#33ACCC
  • Transparent 40A5C0#40A5C0
  • Transparent 4D9EB3#4D9EB3
  • Transparent 5A96A6#5A96A6
  • Transparent 668F99#668F99
  • Transparent 73878D#73878D


  • Transparent 00A2CC#00A2CC
  • Transparent 008DB3#008DB3
  • Transparent 007999#007999
  • Transparent 006580#006580
  • Transparent 005166#005166
  • Transparent 003D4D#003D4D
  • Transparent 002833#002833
  • Transparent 00141A#00141A

Amazon Alexa Blue Color Patterns

  • Transparent

    Amazon Alexa Blue Gingham Checks

  • Transparent

    Amazon Alexa Blue Vertical Stripes Pattern

  • Transparent

    Amazon Alexa Blue Polka Dots Pattern

  • Transparent

    Amazon Alexa Blue Honeycomb Pattern

  • Transparent

    Amazon Alexa Blue Leaves Pattern

  • Transparent

    Amazon Alexa Blue Houndstooth Pattern

  • Transparent

    Amazon Alexa Blue Trellis Pattern

  • Transparent

    Amazon Alexa Blue Plaid Pattern

Photo credits: