Amazon Orange color hex code is #FF9900

What is Amazon Orange Color?

Amazon Orange (Hex code: FF9900) Thumbnail

Amazon Orange has the hex code #FF9900. The equivalent RGB values are (255, 153, 0), which means it is composed of 63% red, 38% green and 0% blue. The CMYK color codes, used in printers, are C:0 M:40 Y:100 K:0. In the HSV/HSB scale, Amazon Orange has a hue of 36°, 100% saturation and a brightness value of 100%.
Details of other color codes including equivalent web safe and HTML & CSS colors are given in the table below. Also listed are the closest Pantone® (PMS) and RAL colors.

Amazon Orange color hex code is #FF9900 and the RGB equivalent is (255, 153, 0). To display the color on a web page, use the hex, RGB or HSL values in HTML and/or CSS code.
Please note that Amazon Orange Pantone and CMYK color values mentioned in the table below have been calculated from the hexadecimal value using known formulae and are only approximates. We suggest referring to the brand guidelines for the exact Pantone and CMYK numbers for the Amazon Orange color.

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Amazon Orange Color Codes

Hex Code	#FF9900
RGB Values	(255, 153, 0)
CMYK Values	(0%, 40%, 100%, 0%)
HSV/HSB Values	(36°, 100%, 100%)
Closest Web Safe	#FF9900
Inverse Color	#0066FF [Brandeis Blue]
Closest Pantone®	2013 C
Closest RAL	1028 [Melon yellow]
Complementary Color	#0066FF [Brandeis Blue]

Amazon Orange Converted to Grayscale Codes
Simple Average	#888888
Desaturated	#808080
Weighted Average (Most Common)	#A7A7A7
Weighted Average (Luma)	#A4A4A4
Weighted Average (Gamma Adjusted)	#CBCBCB

Amazon Orange Color Palettes

Complementary color palette of FF9900. Complementary color is 0066FF

Complementary Palette

The complement of Amazon Orange is Brandeis Blue with the hex code #0066FF. Complementary colors are those found at the opposite ends of the color wheel. Thus, as per the RGB system, the best contrast to #FF9900 color is offered by #0066FF. The complementary color palette is easiest to use and work with. Studies have shown that contrasting color palette is the best way to grab a viewer's attention.

FF9900 0066FF

Analogous color palette with (FF9900, E6FF00 and FF1A00)

Analogous Palette

The analogous colors of Amazon Orange (#FF9900) are Chartreuse (Traditional) (#E6FF00) and Ferrari Red (#FF1A00). In the RGB color wheel, these two analogous colors occur to the right and left of Amazon Orange with a 30° separation on either side. An analogous color palette is extremely soothing to the eyes and works wonders if your main color is soft or pastel.

FF9900 E6FF00 FF1A00

Split Complementary color palette with (FF9900, 00E6FF and 1900FF)

Split-Complementary Palette

As per the RGB color wheel, the split-complementary colors of Amazon Orange (#FF9900) are #00E6FF (Aqua) and #1900FF (Blue). A split-complementary color palette consists of the main color along with those on either side (30°) of the complementary color. Based on our research, usage of split-complementary palettes is on the rise online, especially in graphics and web sites designs. It may be because it is not as contrasting as the complementary color palette and, hence, results in a combination which is pleasant to the eyes.

FF9900 00E6FF 1900FF

Triadic color palette with (FF9900, 00FF99 and 9900FF)

Triadic Palette

Amazon Orange triadic color palette has three colors each of which is separated by 120° in the RGB wheel. Thus, #00FF99 (Medium Spring Green) and #9900FF (Vivid Violet) along with #FF9900 create a stunning and beautiful triadic palette with the maximum variation in hue and, therefore, offering the best possible contrast when taken together.

FF9900 00FF99 9900FF

Tetradic color palette with (FF9900, 00FF99, 0066FF and FF0066)

Tetradic Palette

The tetradic palette of Amazon Orange has four colors - #00FF99 (Medium Spring Green), #0066FF (Brandeis Blue) and #FF0066 (Vivid Raspberry) in addition to the base color (#FF9900). A tetradic color palette is complex and, in most cases, should not be used off-the-shelf. We suggest tweaking the colors slightly to achieve desired results.

FF9900 00FF99 0066FF FF0066

Square color palette with (FF9900, 00FF1A, 0066FF and FF00E6)

Square Palette

Amazon Orange square color palette has #00FF1A (Electric Green), #0066FF (Brandeis Blue) and #FF00E6 (Fuchsia). Quite like triadic, the hues in a square palette are at the maximum distance from each other, which is 90°.
Note: For several colors purposes, a square palette may look much better than the tetrad color palette.

FF9900 00FF1A 0066FF FF00E6

Amazon Orange Color Rainbow Palette

Our Amazon Orange rainbow color palette is based on the RGB model and consists of 7 colors, just like the traditional rainbow. You might not see a lot of variation in color, especially if the chosen color is dark or extremely light. However, this can lead interesting rainbow palettes that are faded, soft, pastel or dull.

FF9900 8AFF00 00FF50 00D3FF 0700FF E200FF FF0042