Business Blue has the hex code #272C52. The equivalent RGB values are (39, 44, 82), which means it is composed of
24% red, 27% green and 50% blue. The CMYK color codes, used in printers, are C:53 M:46 Y:0 K:68. In the HSV/HSB scale, Business Blue has a hue of 233°, 52% saturation and a brightness value of 32%. Details of other color codes including equivalent web safe and HTML & CSS colors are given in the table below. Also listed are the closest Pantone® (PMS) and RAL colors.
The complement of Business Blue is Army Green with the hex code #524D27. Complementary colors are those found at the opposite ends of the color wheel. Thus, as per the RGB system, the best contrast to #272C52 color is offered by #524D27. The complementary color palette is easiest to use and work with. Studies have shown that contrasting color palette is the best way to grab a viewer's attention.
The analogous colors of Business Blue (#272C52) are American Purple (#382752) and Japanese Indigo (#274252). In the RGB color wheel, these two analogous colors occur to the right and left of Business Blue with a 30° separation on either side. An analogous color palette is extremely soothing to the eyes and works wonders if your main color is soft or pastel.
As per the RGB color wheel, the split-complementary colors of Business Blue (#272C52) are #523827 (Café Noir) and #425227 (Army Green). A split-complementary color palette consists of the main color along with those on either side (30°) of the complementary color. Based on our research, usage of split-complementary palettes is on the rise online, especially in graphics and web sites designs. It may be because it is not as contrasting as the complementary color palette and, hence, results in a combination which is pleasant to the eyes.
Business Blue triadic color palette has three colors each of which is separated by 120° in the RGB wheel. Thus, #52272C (Brown Coffee) and #2C5227 (Cal Poly Pomona Green) along with #272C52 create a stunning and beautiful triadic palette with the maximum variation in hue and, therefore, offering the best possible contrast when taken together.
The tetradic palette of Business Blue has four colors - #52272C (Brown Coffee), #524D27 (Army Green) and #27524D (Dark Slate Gray) in addition to the base color (#272C52). A tetradic color palette is complex and, in most cases, should not be used off-the-shelf. We suggest tweaking the colors slightly to achieve desired results.
Business Blue square color palette has #522742 (Dark Puce), #524D27 (Army Green) and #275238 (Brunswick Green). Quite like triadic, the hues in a square palette are at the maximum distance from each other, which is 90°. Note: For several colors purposes, a square palette may look much better than the tetrad color palette.
Business Blue Color Rainbow Palette
Our Business Blue rainbow color palette is based on the RGB model and consists of 7 colors, just like the traditional rainbow. You might not see a lot of variation in color, especially if the chosen color is dark or extremely light. However, this can lead interesting rainbow palettes that are faded, soft, pastel or dull.