The color name of hex code #40698A is Queen Blue. The RGB values are (64, 105, 138) which means it is composed of
21% red, 34% green and 45% blue. The CMYK color codes, used in printers, are C:54 M:24 Y:0 K:46. In the HSV/HSB scale, #40698A has a hue of 207°, 54% saturation and a brightness value of 54%. Details of other color codes including equivalent web safe and HTML & CSS colors are given in the table below. Also listed are the closest Pantone® (PMS) and RAL colors.
The complement of #40698A is #8A6140 which is called Coyote Brown. Complementary colors are those found at the opposite ends of the color wheel. Thus, as per the RGB system, the best contrast to #40698A color is offered by #8A6140. The complementary color palette is easiest to use and work with. Studies have shown that contrasting color palette is the best way to grab a viewer's attention.
The analogous colors of #40698A are #40448A and #408A86, called Dark Slate Blue and Jelly Bean Blue, respectively. In the RGB color wheel, they are located to the right and left of #40698A with a 30° separation. An analogous color palette is extremely soothing to the eyes and works wonders if your main color is soft or pastel.
As per the RGB color wheel, the split-complementary colors of #40698A are #8A4044 (Cordovan) and #8A8640 (Old Moss Green). A split-complementary color palette consists of the main color along with those on either side (30°) of the complementary color. Based on our research, usage of split-complementary palettes is on the rise online, especially in graphics and web sites designs. It may be because it is not as contrasting as the complementary color palette and, hence, results in a combination which is pleasant to the eyes.
#40698A triadic color palette has three colors each of which is separated by 120° in the RGB wheel. Thus, #8A4069 (Twilight Lavender) and #698A40 (Palm Leaf) along with #40698A, our main color, create a stunning and beautiful triadic palette with the maximum variation in hue and, therefore, offering the best possible contrast when taken together.
The tetradic palette of #40698A has #8A4069 (Twilight Lavender), #8A6140 (Coyote Brown) and #408A61 (Deep Aquamarine). A tetradic color palette is complex and, in most cases, should not be used off-the-shelf. We suggest tweaking the colors a little bit to achieve desired results.
The square color palette of #40698A contains #86408A (Plum), #8A6140 (Coyote Brown) and #448A40 (May Green). Quite like triadic, the hues in a square palette are at the maximum distance from each other, which is 90°. Note: For several colors purposes, a square palette may look much better than the tetrad color palette.
Hex #40698A Rainbow Colors Palette
Our #40698A rainbow color palette is based on the RGB color model and consists of 7 colors, just like the traditional rainbow. You might not see a lot of variation in color, especially if the chosen color is dark or extremely light. However, this can lead interesting rainbow palettes that are faded, soft, pastel or dull.
Color names have been derived from known and trusted lists OR have been formulated by us. They are close approximations and may not translate to exact names. Also, color is perceived and named differently in cultures and communities around the world. As per studies, only a handful of colors are interpretted and named in the same way across the globe.