As per the official brand guide, Hyundai Blue color Pantone is 288 C. To print the color on standard printers, use CMYK values (100, 70, 0, 30), which have also been specified in the guide. For digital artwork, Hyundai Blue hex color code is #00287A with equivalent RGB (0, 40, 122). These can be used along with HSL values to display the color on web pages via HTML and CSS code.
The complement of Hyundai Blue is Dark Bronze with the hex code #7A5200. Complementary colors are those found at the opposite ends of the color wheel. Thus, as per the RGB system, the best contrast to #00287A color is offered by #7A5200. The complementary color palette is easiest to use and work with. Studies have shown that contrasting color palette is the best way to grab a viewer's attention.
The analogous colors of Hyundai Blue (#00287A) are Navy Blue (#15007A) and Skobeloff (#00657A). In the RGB color wheel, these two analogous colors occur to the right and left of Hyundai Blue with a 30° separation on either side. An analogous color palette is extremely soothing to the eyes and works wonders if your main color is soft or pastel.
As per the RGB color wheel, the split-complementary colors of Hyundai Blue (#00287A) are #7A1500 (Kenyan Copper) and #657A00 (Bronze Yellow). A split-complementary color palette consists of the main color along with those on either side (30°) of the complementary color. Based on our research, usage of split-complementary palettes is on the rise online, especially in graphics and web sites designs. It may be because it is not as contrasting as the complementary color palette and, hence, results in a combination which is pleasant to the eyes.
Hyundai Blue triadic color palette has three colors each of which is separated by 120° in the RGB wheel. Thus, #7A0028 (Burgundy) and #287A00 (Metallic Green) along with #00287A create a stunning and beautiful triadic palette with the maximum variation in hue and, therefore, offering the best possible contrast when taken together.
The tetradic palette of Hyundai Blue has four colors - #7A0028 (Burgundy), #7A5200 (Dark Bronze) and #007A52 (Spanish Viridian) in addition to the base color (#00287A). A tetradic color palette is complex and, in most cases, should not be used off-the-shelf. We suggest tweaking the colors slightly to achieve desired results.
Hyundai Blue square color palette has #7A0065 (Philippine Violet), #7A5200 (Dark Bronze) and #007A15 (Green). Quite like triadic, the hues in a square palette are at the maximum distance from each other, which is 90°. Note: For several colors purposes, a square palette may look much better than the tetrad color palette.
Hyundai Blue Color Rainbow Palette
Our Hyundai Blue rainbow color palette is based on the RGB model and consists of 7 colors, just like the traditional rainbow. You might not see a lot of variation in color, especially if the chosen color is dark or extremely light. However, this can lead interesting rainbow palettes that are faded, soft, pastel or dull.