HEX #6699CC / RGB (102, 153, 204)

What is Livid Color?

Livid (Hex code: 6699CC) Thumbnail

Livid has the hex code #6699CC. The equivalent RGB values are (102, 153, 204), which means it is composed of 22% red, 33% green and 44% blue. The CMYK color codes, used in printers, are C:50 M:25 Y:0 K:20. In the HSV/HSB scale, Livid has a hue of 210°, 50% saturation and a brightness value of 80%.
Details of other color codes including equivalent web safe and HTML & CSS colors are given in the table below. Also listed are the closest Pantone® (PMS) and RAL colors.

The name of the color comes from Latin lividus meaning a dull leaden-blue color - something like the color of bruised skin and, hence, the English expression "black-and-blue".

Though the hexadecimal code is web safe, the color cannot be used in HTML and CSS with its name and only with its hex, RGB, CMYK or HSB/HSL values.

Livid Color Codes

Hex Code#6699CC
RGB Values(102, 153, 204)
CMYK Values(50%, 25%, 0%, 20%)
HSV/HSB Values(210°, 50%, 80%)
Closest Web Safe#6699CC
Inverse Color#996633 [Coconut]
Closest Pantone®549 C
Closest RAL5024 [Pastel blue]
Complementary Color#CC9966 [Brown Yellow]
Livid Converted to Grayscale Codes
Simple Average#999999
Weighted Average (Most Common)#8F8F8F
Weighted Average (Luma)#929292
Weighted Average (Gamma Adjusted)#C1C1C1

Livid Color Palettes

Complementary color palette of 6699CC. Complementary color is CC9966

Complementary Palette

The complement of Livid is Brown Yellow with the hex code #CC9966. Complementary colors are those found at the opposite ends of the color wheel. Thus, as per the RGB system, the best contrast to #6699CC color is offered by #CC9966. The complementary color palette is easiest to use and work with. Studies have shown that contrasting color palette is the best way to grab a viewer's attention.

Analogous color palette with (6699CC, 6666CC and 66CCCC)

Analogous Palette

The analogous colors of Livid (#6699CC) are Slate Blue (#6666CC) and Sea Serpent (#66CCCC). In the RGB color wheel, these two analogous colors occur to the right and left of Livid with a 30° separation on either side. An analogous color palette is extremely soothing to the eyes and works wonders if your main color is soft or pastel.

Split Complementary color palette with (6699CC, CC6666 and CCCC66)

Split-Complementary Palette

As per the RGB color wheel, the split-complementary colors of Livid (#6699CC) are #CC6666 (Fuzzy Wuzzy) and #CCCC66 (Chinese Green). A split-complementary color palette consists of the main color along with those on either side (30°) of the complementary color. Based on our research, usage of split-complementary palettes is on the rise online, especially in graphics and web sites designs. It may be because it is not as contrasting as the complementary color palette and, hence, results in a combination which is pleasant to the eyes.

Triadic color palette with (6699CC, CC6699 and 99CC66)

Triadic Palette

Livid triadic color palette has three colors each of which is separated by 120° in the RGB wheel. Thus, #CC6699 (Wild Orchid) and #99CC66 (Pistachio) along with #6699CC create a stunning and beautiful triadic palette with the maximum variation in hue and, therefore, offering the best possible contrast when taken together.

Tetradic color palette with (6699CC, CC6699, CC9966 and 66CC99)

Tetradic Palette

The tetradic palette of Livid has four colors - #CC6699 (Wild Orchid), #CC9966 (Brown Yellow) and #66CC99 (Medium Aquamarine) in addition to the base color (#6699CC). A tetradic color palette is complex and, in most cases, should not be used off-the-shelf. We suggest tweaking the colors slightly to achieve desired results.

Square color palette with (6699CC, CC66CC, CC9966 and 66CC66)

Square Palette

Livid square color palette has #CC66CC (Deep Mauve), #CC9966 (Brown Yellow) and #66CC66 (Mantis). Quite like triadic, the hues in a square palette are at the maximum distance from each other, which is 90°.
Note: For several colors purposes, a square palette may look much better than the tetrad color palette.

Rainbow color

Livid Color Rainbow Palette

Our Livid rainbow color palette is based on the RGB model and consists of 7 colors, just like the traditional rainbow. You might not see a lot of variation in color, especially if the chosen color is dark or extremely light. However, this can lead interesting rainbow palettes that are faded, soft, pastel or dull.

Tints, Tones & Shades of Livid Color


  • Transparent 85ADD6#85ADD6
  • Transparent 94B8DB#94B8DB
  • Transparent A3C2E0#A3C2E0
  • Transparent B3CCE6#B3CCE6
  • Transparent C2D6EB#C2D6EB
  • Transparent D1E0F0#D1E0F0
  • Transparent E0EBF5#E0EBF5
  • Transparent F0F5FA#F0F5FA


  • Transparent 6B94BD#6B94BD
  • Transparent 6E92B5#6E92B5
  • Transparent 708FAE#708FAE
  • Transparent 738DA6#738DA6
  • Transparent 768A9E#768A9E
  • Transparent 788897#788897
  • Transparent 7B858F#7B858F
  • Transparent 7D8388#7D8388


  • Transparent 527AA3#527AA3
  • Transparent 476B8F#476B8F
  • Transparent 3D5C7A#3D5C7A
  • Transparent 334D66#334D66
  • Transparent 293D52#293D52
  • Transparent 1F2E3D#1F2E3D
  • Transparent 141F29#141F29
  • Transparent 0A0F14#0A0F14

Livid Color Patterns

  • Transparent

    Livid Gingham Checks

  • Transparent

    Livid Vertical Stripes Pattern

  • Transparent

    Livid Polka Dots Pattern

  • Transparent

    Livid Honeycomb Pattern

  • Transparent

    Livid Leaves Pattern

  • Transparent

    Livid Houndstooth Pattern

  • Transparent

    Livid Trellis Pattern

  • Transparent

    Livid Plaid Pattern