HEX #AA0011 / RGB (170, 0, 17)

Egyptian statue

What is Madder Color?

Madder (Hex code: AA0011) Thumbnail

Madder has the hex code #AA0011. The equivalent RGB values are (170, 0, 17), which means it is composed of 91% red, 0% green and 9% blue. The CMYK color codes, used in printers, are C:0 M:100 Y:90 K:33. In the HSV/HSB scale, Madder has a hue of 354°, 100% saturation and a brightness value of 67%.
Details of other color codes including equivalent web safe and HTML & CSS colors are given in the table below. Also listed are the closest Pantone® (PMS) and RAL colors.

Madder or Madder red is a deep vivid hue of red that has traditionally been extracted from the roots of the Rubia plant. The color has been known to exist since the time of the ancient Egyptian civilisation.

Madder Color Codes

Hex Code#AA0011
RGB Values(170, 0, 17)
CMYK Values(0%, 100%, 90%, 33%)
HSV/HSB Values(354°, 100%, 67%)
Closest Web Safe#990000
Inverse Color#55FFEE [Electric Blue]
Closest Pantone®3517 C
Closest RAL3020 [Traffic red]
Complementary Color#00AA99 [Persian Green]
Madder Converted to Grayscale Codes
Simple Average#3E3E3E
Weighted Average (Most Common)#353535
Weighted Average (Luma)#252525
Weighted Average (Gamma Adjusted)#676767

Madder Color Palettes

Complementary color palette of AA0011. Complementary color is 00AA99

Complementary Palette

The complement of Madder is Persian Green with the hex code #00AA99. Complementary colors are those found at the opposite ends of the color wheel. Thus, as per the RGB system, the best contrast to #AA0011 color is offered by #00AA99. The complementary color palette is easiest to use and work with. Studies have shown that contrasting color palette is the best way to grab a viewer's attention.

Analogous color palette with (AA0011, AA4400 and AA0066)

Analogous Palette

The analogous colors of Madder (#AA0011) are Windsor Tan (#AA4400) and Flirt (#AA0066). In the RGB color wheel, these two analogous colors occur to the right and left of Madder with a 30° separation on either side. An analogous color palette is extremely soothing to the eyes and works wonders if your main color is soft or pastel.

Split Complementary color palette with (AA0011, 00AA44 and 0066AA)

Split-Complementary Palette

As per the RGB color wheel, the split-complementary colors of Madder (#AA0011) are #00AA44 (Green (Pantone)) and #0066AA (Medium Persian Blue). A split-complementary color palette consists of the main color along with those on either side (30°) of the complementary color. Based on our research, usage of split-complementary palettes is on the rise online, especially in graphics and web sites designs. It may be because it is not as contrasting as the complementary color palette and, hence, results in a combination which is pleasant to the eyes.

Triadic color palette with (AA0011, 11AA00 and 0011AA)

Triadic Palette

Madder triadic color palette has three colors each of which is separated by 120° in the RGB wheel. Thus, #11AA00 (Islamic Green) and #0011AA (Zaffre) along with #AA0011 create a stunning and beautiful triadic palette with the maximum variation in hue and, therefore, offering the best possible contrast when taken together.

Tetradic color palette with (AA0011, 11AA00, 00AA99 and 9900AA)

Tetradic Palette

The tetradic palette of Madder has four colors - #11AA00 (Islamic Green), #00AA99 (Persian Green) and #9900AA (Violet (RYB)) in addition to the base color (#AA0011). A tetradic color palette is complex and, in most cases, should not be used off-the-shelf. We suggest tweaking the colors slightly to achieve desired results.

Square color palette with (AA0011, 66AA00, 00AA99 and 4400AA)

Square Palette

Madder square color palette has #66AA00 (Kelly Green), #00AA99 (Persian Green) and #4400AA (Metallic Violet). Quite like triadic, the hues in a square palette are at the maximum distance from each other, which is 90°.
Note: For several colors purposes, a square palette may look much better than the tetrad color palette.

Rainbow color

Madder Color Rainbow Palette

Our Madder rainbow color palette is based on the RGB model and consists of 7 colors, just like the traditional rainbow. You might not see a lot of variation in color, especially if the chosen color is dark or extremely light. However, this can lead interesting rainbow palettes that are faded, soft, pastel or dull.

Tints, Tones & Shades of Madder Color


  • Transparent BB3341#BB3341
  • Transparent C44D58#C44D58
  • Transparent CC6670#CC6670
  • Transparent D58088#D58088
  • Transparent DD99A0#DD99A0
  • Transparent E6B3B8#E6B3B8
  • Transparent EECCCF#EECCCF
  • Transparent F7E6E7#F7E6E7


  • Transparent A21A27#A21A27
  • Transparent 9D2632#9D2632
  • Transparent 99333D#99333D
  • Transparent 954049#954049
  • Transparent 914D54#914D54
  • Transparent 8D5A5F#8D5A5F
  • Transparent 88666A#88666A
  • Transparent 847375#847375


  • Transparent 88000E#88000E
  • Transparent 77000C#77000C
  • Transparent 66000A#66000A
  • Transparent 550009#550009
  • Transparent 440007#440007
  • Transparent 330005#330005
  • Transparent 220003#220003
  • Transparent 110002#110002

Madder Color Patterns

  • Transparent

    Madder Gingham Checks

  • Transparent

    Madder Vertical Stripes Pattern

  • Transparent

    Madder Polka Dots Pattern

  • Transparent

    Madder Honeycomb Pattern

  • Transparent

    Madder Leaves Pattern

  • Transparent

    Madder Houndstooth Pattern

  • Transparent

    Madder Trellis Pattern

  • Transparent

    Madder Plaid Pattern

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