As per the official brand guide, Zappos Blue color Pantone is 660. To print the color on standard printers, use CMYK values (87, 49, 0, 0), which have also been specified in the guide. For digital artwork, Zappos Blue hex color code is #0076BD with equivalent RGB (0, 118, 189). These can be used along with HSL values to display the color on web pages via HTML and CSS code.
The complement of Zappos Blue is Mahogany with the hex code #BD4700. Complementary colors are those found at the opposite ends of the color wheel. Thus, as per the RGB system, the best contrast to #0076BD color is offered by #BD4700. The complementary color palette is easiest to use and work with. Studies have shown that contrasting color palette is the best way to grab a viewer's attention.
The analogous colors of Zappos Blue (#0076BD) are Blue (Pantone) (#0018BD) and Tiffany Blue (#00BDA6). In the RGB color wheel, these two analogous colors occur to the right and left of Zappos Blue with a 30° separation on either side. An analogous color palette is extremely soothing to the eyes and works wonders if your main color is soft or pastel.
As per the RGB color wheel, the split-complementary colors of Zappos Blue (#0076BD) are #BD0018 (Harvard Crimson) and #BDA600 (Light Gold). A split-complementary color palette consists of the main color along with those on either side (30°) of the complementary color. Based on our research, usage of split-complementary palettes is on the rise online, especially in graphics and web sites designs. It may be because it is not as contrasting as the complementary color palette and, hence, results in a combination which is pleasant to the eyes.
Zappos Blue triadic color palette has three colors each of which is separated by 120° in the RGB wheel. Thus, #BD0076 (Medium Violet-Red) and #76BD00 (Apple Green) along with #0076BD create a stunning and beautiful triadic palette with the maximum variation in hue and, therefore, offering the best possible contrast when taken together.
The tetradic palette of Zappos Blue has four colors - #BD0076 (Medium Violet-Red), #BD4700 (Mahogany) and #00BD47 (Dark Pastel Green) in addition to the base color (#0076BD). A tetradic color palette is complex and, in most cases, should not be used off-the-shelf. We suggest tweaking the colors slightly to achieve desired results.
Zappos Blue square color palette has #A600BD (Heliotrope Magenta), #BD4700 (Mahogany) and #18BD00 (Yellow-Green (Color Wheel)). Quite like triadic, the hues in a square palette are at the maximum distance from each other, which is 90°. Note: For several colors purposes, a square palette may look much better than the tetrad color palette.
Zappos Blue Color Rainbow Palette
Our Zappos Blue rainbow color palette is based on the RGB model and consists of 7 colors, just like the traditional rainbow. You might not see a lot of variation in color, especially if the chosen color is dark or extremely light. However, this can lead interesting rainbow palettes that are faded, soft, pastel or dull.